Overview

In modern markets, differentiated goods dominate and the potential consumer's behaviour is difficult to forecast.

Microdata about individual consumers are precious sources for understanding who are the early adopters, the imitators, the late adopters of new products. Price elasticity and product quality requirements are key factors for the successful marketing mix.

This detailed free dataset of 1000 potential consumers has been generated by a realistic model, based on the empirically plausible assumptions of bounded rational consumers with individually differentiated purchase decision rules.

You can freely download the model, so to simulate your own approaches to market competition in a free market economy.

Through this file you can compute elasticity from demand data in different phases of the industry life cycle and many other important indicators.

Datafile